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High-ticket digital marketing is a subset of digital marketing that includes selling products and services at a high price point.
High-ticket digital marketers can sell to sizeable B2B clients, individuals, and local businesses with higher budgets or sell higher-priced items such as jewelry and luxury cars. Digital platforms allow for more high-priced item sales than traditional methods because they reduce overhead costs associated with running brick-and-mortar stores.
Additionally, high-ticket affiliate marketing businesses have become popular in recent years due to their low overhead and high returns.
This is a guide to help you understand what high-ticket digital marketing is and how you can use it to make more money.
The term "high ticket" refers to an item that costs $1000 or more instead of low-ticket items like a single course, product, or service. High-ticket items are typically sold through advertising, landing pages, content downloads, webinars, and more.
For example, if you were selling a course on building your website from scratch for $1500, you'd require high-ticket digital marketing strategies because of the price point of your course and the trust required to purchase.
However, selling my book about how I became successful in my career for $50 would not count as a high-ticket offer because there are no other costs involved after purchasing the book. Customers may purchase the book without much thought or trust, though I'd still need a solid marketing plan to attract individuals.
High Ticket Digital Marketing is an inbound marketing type focused on selling high-value products and services. It involves advertising, email, social media, and other forms of online advertising. High Ticket Digital differs from other types of online business marketing because it usually requires a funnel and multiple follow-ups.
High Ticket Digital Marketing aims to get your audience interested in your product and to trust you and your business. Due to the price of high-ticket items, customers aren't going to make a quick purchase decision, and relationships will need to be nurtured.
High-ticket items are products or services that cost more than $750-$1,000. The term is often associated with expensive items, but it's not always the case.
High-ticket items are sold through a sales funnel. This means that the marketing process for these products or services happens in stages rather than all at once.
An example of a high ticket digital marketing strategy: If you sell $100 t-shirts, you can also sell expensive clothing because there's no difference besides price point and perceived value (brand name).
To achieve high-ticket digital marketing, you will need to employ several affiliate marketing tactics. These include:
Marketing funnels are the way that you guide customers through the buying process. Think of it as a sequence of events that happens in order to convert someone into a customer.
For example, if your goal is to get people to purchase an item on your website and then sign up for an email list, you might have three different funnels: one for getting them to purchase, one for getting them on your email list and then another funnel for continuing engagement with them over time (e.g., sending out regular offers or coupons).
When building a digital marketing funnel, advertising is typically the first step of your funnel and how you get customers to your product or landing page. There are many types of advertising, such as YouTube Ads, Social Media Ads (Facebook/Instagram), Google Ads, and TikTok ads.
The cost of advertising typically varies by industry and platform. However, if you're selling high-ticket items, you can expect to pay more to advertise them than you would sell a t-shirt.
It's also important to note that your customer will likely need multiple follow-ups from multiple channels and advertising platforms.
A/B Testing is crucial when running digital campaigns because it allows you to improve your success rate better by testing different images or text in one ad campaign with another ad campaign.
For example, you could run a campaign with two different ads. In this case, A would have different text than B, but both have identical image formats, so only small differences exist. After running the experiment for a set period, you'll know which ad copy performs better and can move forward with the winner.
Even after finding a few winning ad combinations, it's important to continue to test to decrease customer acquisition costs and increase your return on investment.
Landing pages are visitors' first pages when they enter your website. They can be used for various purposes, including advertising, lead generation, and sales.
Landing pages are commonly used when advertising because it focuses your customer on the thing you want them to buy. If you think of a typical website, there are hundreds or even thousands of actions someone could take. However, with a landing page, you can limit those actions to one. These actions could be:
For high-ticket items, A landing page from an ad typically asks someone to download a piece of content or sign up for a webinar so the advertiser can get their contact information.
Landing pages are great because they allow you to hyper-focus your customer on what you want them to do while they're visiting your site—convert into customers! If there's too much clutter around what action should be taken by each visitor, it makes things more confusing than necessary.
As a high-ticket digital marketer, you can view content downloads or webinars as a way to get the customer to exchange their contact information for valuable information.
Content downloads aren't just a way to get an email or phone number. Content should provide value to your audience. If you give away something that's truly helpful, they'll be more likely to opt in when you offer something more. Webinars are similar in that they allow you to educate people on a topic and provide value.
Rule of thumb: Create an amazing piece of content that provides value to your prospective audience.
Remarketing is a term used to describe the process of advertising a product or service to an existing customer or someone that has viewed a landing page or ad and not purchased. This can be done via email, social media, or even print advertising.
Remarketing is important because you want to continue nurturing and marketing to customers that have seen your content. On social media, you can market to people who have watched your videos for a certain number of seconds or looked at your website, helping your advertising dollars go further.
An example of remarketing could be an executive coach running an advertising campaign for everyone who viewed their landing page. They know the audience is interested enough to view the landing page, which should increase their conversion rates of the retargeting campaign.
Remarketing will help you increase ROI by reaching out to people who have already interacted with your content by showing them more of what they want.
Email marketing is a powerful tool that can be used to drive high ticket revenues. But before you begin sending out those emails and newsletters, there are a few things you need to know about this medium.
Similar to a content download, email marketing can help you build trust with your audience and nurture the relationship. The user trusted you enough to give you their email, don't ruin that trust by going straight for sale or pitching them your offer.
Instead, use email marketing to send valuable content that educates your audience and helps them solve a problem.
If you're a luxury watch dealer, send them an email detailing what makes a high-end watch valuable, along with examples of the best-selling items of the week or month.
If you're in the travel industry, send them an email with top travel destinations for their next vacation, along with ways they can save money.
A sales call is a phone or video call between a salesperson and a prospect who has been exposed to the company's marketing message but hasn't yet decided to buy. Sales calls can occur after your digital marketing campaigns generate an inbound lead or as part of an outbound campaign that targets high-value prospects who have expressed interest in similar products or services.
Sales calls are typically used to convert qualified leads into customers, but they're also helpful when limited contact information is available for these prospects. When you don't have someone's email address, it can be difficult to reach them directly via email or social media; however, if they've recently purchased something from your company, then they'll likely be open to connecting on the phone—especially if their purchase was expensive!
A high ticket sales funnel typically necessary for higher-priced items like online courses, coaching programs, or whenever you're selling consulting or services.
Upsells and downsells are valuable tools for high-ticket digital marketers. Upselling is the process of offering a customer an upgraded or additional product, usually at a higher price. Down selling is just like it sounds: offering customers something less than what they originally wanted. Perhaps your client wants to buy one ad, but you know from experience that two ads will yield better results. Or maybe there's a very expensive package on offer, but your client doesn't need all of its benefits and would be happier with something more affordable.
With these in mind, here are some tips for upselling and down selling effectively to clients:
It's not enough to just offer your customers one product or service. As a high-ticket digital marketer, you need to make sure that your customers are aware of all the ways they can use your products or services. This is where back-end offers come in.
Back-end offers are typically additional products or services that you offer as an upsell after a customer has purchased something else from you at a higher price point. It's important that these back-end offers are relevant and valuable, so don't just throw anything together—make sure it fits with the product they've just purchased! For example, if someone buys a $1,000 course on how to grow their business online, perhaps give them access to an additional course about content marketing for free (or at least at a discount).
This way, when people buy from you at high ticket prices and then see what else is available for purchase after their purchase is complete (via email), there's an opportunity for extra revenue.
High-ticket affiliate marketing is a great way to make money online. Instead of marketing your product or service, companies like Hubspot, SemRush, and Shopify have high-paying affiliate programs that you can earn high commissions.
You can use your affiliate marketing skills to promote high-ticket products that earn you a monthly commission. While an affiliate marketing business can be lucrative, you're not only competing against the original seller. You're competing against all the other advertising looking to make a commission off of the products as well.
In conclusion, high-ticket digital marketing is a great way to sell more products by utilizing the internet. It is important to keep in mind that high-ticket items are not just expensive but also have a higher quality. So when you decide what kind of product you want to sell, make sure it meets these criteria before beginning your process. A good example would be something like an Apple computer, which costs thousands of dollars, but its quality makes up for the price tag on it.
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